VARIABLE PROGRAMMING
Relational database-driven print programs rely on RELEVANT messaging–getting the RIGHT message in the hands of the RIGHT customers. TPI’s IT experts specialize in INTEGRATING your customer databases with the appropriate print technologies to produce EXCEPTIONALLY detailed results.
- Bitstream® Pageflex® web-to-print variable data workflow
- Microsoft® SQL Server®
- Microsoft® Visual FoxPro®
- Objectif Lune® PlanetPress®
- Xerox® VIPP® variable data workflow
- XMPie® uProduce® variable data workflow
- XMPie® uStore® web-to-print variable data workflow
- Proprietary integrated electronic file transfer
Personalization is sprinkling a customer’s name 6 time throughout a letter. Relevant messaging is taking several versions of information and building a new message relevant to each customer.
